A comparison of traditional techniques and AI generated people — to make sure you get the most realistic people for your images.
Trusted by 50+ UK Property Developers & Architects
Properties with people generate significantly higher engagement and buyer interest compared to empty renders.
Buyers connect emotionally with lifestyle imagery. Properties sell faster on average when realistic people are present in the scene.
Market data shows properties marketed with people integration command higher valuations than equivalent empty-room imagery.
Get professional results at a fraction of traditional photography, staging, or full 3D creation costs — especially with AI.
Timely & Cheapish, but Tricky
Fast and inexpensive — but often looks unconvincing because lighting, shadows, and perspective rarely match the scene.
Flexible, but Can Look 'CG'
3D models match lighting and perspective well. The main limitation: truly photoreal models are rare. Best suited to background figures.
3D Models + AI Editing in Photoshop
Our go-to for foreground figures. 3D people placed in scene, then refined with AI-powered Photoshop tools until indistinguishably real.
Accurate, but Expensive and Slow
Beautiful results from shoots mapped precisely to your scene. Time-consuming and costly — especially when updates arise mid-project.
The four methods above have existed for years, but Method 5 is different — and it's moving fast.
Fast, Affordable, and Getting Better
Modern AI generates people instantly, matching scene lighting and context with surprising accuracy. Results that would have taken a photo shoot a year ago now take minutes — at a fraction of the cost.
Recent outputs from our AI workflow — matched to scene lighting, perspective, and context.
Age, gender, ethnicity — tailored for every customer persona.
With AI-generated people, we can tailor every scene to reflect the exact demographic profile your campaign needs — from age and gender to ethnicity, lifestyle, and customer persona. Instead of relying on one generic visual, we can re-populate the same image for different audiences, turning a single CGI asset into multiple finely tuned marketing messages.
Generate scenes populated with young professionals, families, retirees — whoever your buyer profile calls for. No casting, no re-shooting.
Represent your audience authentically. AI gives us complete control over the diversity of every scene, with no limits or restrictions.
One CGI render becomes three distinct marketing assets — each perfectly calibrated for a different audience segment or sales channel.
Tell us a little about your project and we'll come back with a straight recommendation.
