WHO WE ARE

THE PERSUASIVE CGI AGENCY

Talk to the team

WORK WITH TRUST

OVER 20 YEARS' INDUSTRY EXPERIENCE.

WE ARE A GLOBAL CGI STUDIO FOCUSED ON BRINGING OUR CLIENTS VISION TOMMOROW, TODAY

Since 2001, when we opened Image Foundry, CGI has become the go-to way to market products, new properties and interiors, making it possible to create a reusable set of assets you can return to and repurpose over time for content whenever you need it.

We’ve grown in our experience and the skill and diversity of our team, and we’ve learned that putting your customers at the heart of our approach is the key to successful CGI marketing.

One size doesn’t fit all. Some customers can make a decision after seeing one image. Others expect to see more content. They need to picture themselves living in a property, in a room, or using a product. And you need to reach more customers, with CGI capable of grabbing their attention and making them take action.

WHAT MAKES US DIFFERENT?

CUSTOMER UNDERSTANDING

Work with an agency that understands your customers. We create CGI for your marketing campaigns that’s more persuasive because it’s shaped by customer insight. We work with researchers and commission studies on house and product buyer behaviour so we can tailor our CGI to them.

STRATEGIC GUIDANCE

Choose a partner who can help guide you to more effective campaigns. We do more than content creation – our industry experience means we can provide strategic input on everything from channel choice to the right mix of CGI marketing assets.

BETTER RESULTS

Join us in creating persuasive CGI that gets you a higher return on your marketing spend. Our unique approach and simple process means you’ll be able to reach more customers more often with personalised CGI stills, animations, interactive and VR content.

PEOPLE FIRST

Collaborate with people who value people. From your customer to our own team of diverse talent and backgrounds, we’re a people-first business. Our supportive, learning culture encourages more teamwork, more creativity and better results.

KEY PEOPLE

Anshul Kapoor

Co-Founder and Director

Anshul is a co-founder and director of Image Foundry. He oversees strategy, client services and operations, ensuring our vision and guiding principles are ever present for our team and in our work. A business graduate from the University of Huddersfield, in 2016 Anshul became an associate teaching fellow at Lancaster University Management School, and in 2018 was invited to take part in the prestigious Goldman Sachs GS10KSB Programme for high-growth businesses, where he graduated from the University of Oxford Business School.

Anand Kapoor

Co-Founder and Director

A co-founder and director of Image Foundry, Anand brings to the team a strong design background, international business knowledge and legal expertise. Before co-founding Image Foundry, Anand ran a successful product design company, with major international clients including Liberty’s, Selfridges and the QE2. A published author and founder of India-based charity the Creative Services Support Group, Anand is a lawyer with multiple degrees and postgraduate qualifications under his belt, as well as over 20 years’ experience in design.

Alex Goron

Head of New Business

Alex is the head of new business at Image Foundry. As well as building our client base in Europe and the USA, he plays a big role in product development, identifying opportunities for clients and co-ordinating new bespoke solutions. Alex joined the team over 10 years ago and uses his extensive industry experience to take a consultative approach and help clients achieve their goals.

Manik Khanna

3D Specialist

An experienced 3D specialist, Manik combines a computer science background with a passion for the arts. He brings valuable expertise and talent to everything from technical direction and production management, to shading, lighting, rendering and tool development.

Sam Denis

Project Manager

As a project manager at Image Foundry, Sam specialises in finding creative and sustainable ways to organise and resolve problems. He’s passionate about writing, photography and philosophy, and has written and produced three documentaries.

Khalid Bashir

Strategy and Operations

Khalid looks after our strategy and operations. A former engineering and liberal studies student, he enjoys using technology to solve problems and improve processes. Khalid is currently working with the Greater Manchester AI Foundry Programme on the use of AI in CGI production.

Irene Rita Simon

Head of HR

Irene handles our HR and admin departments, areas of accounts, and also provides mentorship. Before joining Image Foundry, Irene was the Vice President of the YWCA in New Delhi for four years and still heads up two internal committees for them. She has extensive experience in acquisition, sourcing, leadership and management, and prides herself on her versatility and ability to maintain, sustain and nourish relationships and organisations.

OUR CLIENTS

WHO WE WORK WITH