PRODUCT 3D RENDERING SERVICE WHO PRODUCE CONTENT THAT SPEAKS TO AUDIENCES ACROSS PRINT AND DIGITAL

CGI / 3D Images and Animations for Property Exteriors, Interiors and Product

You need to find the right provider of product 3D rendering services who understands your pressures, gets behind you and delivers CGI product content that convert leads into sales. We want your imagery to work hard for you and give you value for money. We aim to make the product 3D rendering process simple – no hassle, just beautiful content for your brochures and web.

Over the last 20 years, our clients have sold more than £16bn of property and products using our 3D CGI images and animations.

We work hard for your success by ensuring:

  • You can use compelling content across every channel
  • Your audience sees the content that it values the most
  • You benefit from the best of our creativity and technical expertise
  • You save time and money to spend on the next big thing

A product 3D rendering service that can help you and your images stand out from the crowd.

See our testimonials below from Austroflamm, PH Property Holdings Ltd. and Aquata.

Talk to us about your project

WHAT SOME OF OUR CLIENTS SAY ABOUT US

"Image Foundry is really well structured and their mood boards are what make them special compared to other CGI companies. They don’t just offer verbal ideas but visual ones too, helping us get to the essence of the project before work begins on the image itself. If someone were to ask me who is doing good work in the industry, I would definitely recommend Image Foundry."

"We pride ourselves on building the highest quality homes in the very best locations for the most discerning clients. It also means we have exceptionally high expectations when it comes to our CGI. Our relationship with Image Foundry is excellent; They will bend-over-backwards to ensure we achieve the required quality. The turnaround is good, their mood-boards help us to visualise the result before it’s rendered and their photorealistic interior CGIs are superb."

"We’ve been with Image Foundry for about two years now and the relationship works really well. We’ve previously felt that other suppliers were treating us like a small fish but that’s never been the case here. The mood boards have been really useful to help us see the bigger picture and they reduce the amount of back-and-forth amends. We brought Image Foundry on board to help us launch a completely new range of products. Starting from a fresh slate with no preconceptions, their work really lifted our brand with more aspirational images. We felt as though we were getting a lot more in terms of better design and styling of the interiors, with higher quality images that are now always getting picked up by the press."

FREQUENTLY ASKED QUESTIONS

What types of products can Image Foundry produce CGI for?

Image Foundry produces CGI for a wide range of product categories — kitchen appliances, bathroom fittings, bedroom furniture, doors and windows, fireplaces, mattresses, outdoor products, and consumer goods. Clients include Breville, Ideal Standard, JELD-WEN, Austroflamm, Croydex, Aqualisa, and Layla Sleep. If a product can be physically manufactured, it can be modelled and rendered in CGI.

How does product CGI compare to photography for marketing imagery?

For a single product in one configuration, photography can be quicker to set up. But as soon as you’re producing multiple colourways, configurations, or formats, CGI becomes faster and more cost-effective — because the 3D model is built once and every output comes from it. Image Foundry’s clients typically find CGI reaches the cost crossover point at three or more variants. Beyond that, CGI delivers more imagery, more consistently, at a lower cost per image than photography at equivalent quality.

We have a large product range. Can you produce CGI for the whole range cost-effectively?

This is one of the core strengths of CGI at scale. Image Foundry builds a single 3D model of your product and produces every colourway, finish, and configuration from that model — no reshoots, no logistics, no inconsistency between variants. For brands with extensive ranges like JELD-WEN or Croydex, this approach means the full range can be covered with visual consistency that photography across multiple shoots can’t reliably deliver.

Will product CGI look photorealistic enough to use in brochures and e-commerce?

At Image Foundry’s level of production quality, the standard is imagery that is indistinguishable from photography. That means accurate material rendering — chrome, matte finishes, glass, fabric, wood grain — matched to your actual product specifications. Every project goes through a moodboard stage before rendering begins, so you can see the proposed lighting, composition, and styling before any 3D work is committed to.

What outputs do you deliver, and which channels can they be used across?

Image Foundry produces the full range of product imagery formats from a single 3D model: lifestyle roomset CGI, cut-out product shots on white, pack shots, detail close-ups, and 360° views. Assets are produced in the specifications needed for print brochures, e-commerce galleries, digital advertising, and social media — so one brief, one model, one production process covers every channel your marketing needs.

Can you handle technically complex products — products with transparency, reflections, moving parts, or fine detail?

Yes. Products like fireplaces, glazed bathroom fittings, and architectural doors and windows present specific rendering challenges — flame effects, glass refraction, hardware reflection, material grain. Image Foundry has produced CGI for Austroflamm luxury fireplaces, JELD-WEN doors and windows, and Geberit and Ideal Standard bathroom products. Technical complexity is a normal part of the work, not an edge case.

How does Image Foundry ensure the CGI reflects our actual product accurately?

Accuracy starts with the moodboard stage. Before rendering begins, Image Foundry presents a visual direction — scene, lighting, materials, composition — for your approval. This is built from your product specifications, CAD or 3D files, materials references, and brand guidelines. The moodboard allows the team to align on direction before any significant rendering time is invested, which prevents costly revisions at the final stage.

What do you need from us to get started?

The starting point is your product specifications — CAD files, technical drawings, or 3D files where you have them. If you don’t have 3D files, Image Foundry builds the model from technical drawings and reference photography or physical samples. Materials specifications and finish references are essential for accuracy. A brief covering campaign objective, intended channels, and target audience helps the team shape the imagery around what your customers respond to, not just what the product looks like.

How long does product CGI take to produce?

Turnaround depends on the number of products, variants, and output formats required. Image Foundry can produce individual product CGI collections within a few weeks, and has a structured production process for larger catalogue projects that keeps multiple products moving in parallel. Share your launch date and the scope of what you need — the team will work back to a realistic schedule from there.

What makes Image Foundry different from other product CGI studios?

Most product 3D rendering services measure success by how photorealistic the output is. Image Foundry leads with customer understanding. Before making any creative decisions, the team works to understand what your specific buyers respond to — which moments, which contexts, which visual cues build desire for your product category. That shapes everything from scene composition to lighting to lifestyle staging. The result is product imagery built to perform in your marketing, not just to accurately represent the product.