You need to find the right CGI product company who understand your pressures and deliver product CGI’s that convert leads into sales. We want your imagery to work hard for you and give you value for money. We aim to make the CGI process simple whilst creating product imagery that stands out from the crowd and elevates your brand.
Over the last 20 years, our clients have sold more than £16bn of property and products using our 3D CGI images and animations.
We work hard for your success by ensuring:
In a content hungry era our product CGI’s help you to reach your audience wherever they are.
See what clients Spitfire Homes, 9YCreative and JELD-WEN say about us below.
"Due to the bespoke nature of our business, we’re used to working with a range of CGI suppliers. Priors was our first project with Image Foundry and it certainly won’t be our last. The process was organised, the team fully understood our brief and our Account Manager, communicated every step of the way. The final product is a suite of stunning images with an impressive realism, which captured the ‘lifestyle’ feel that we were aiming for. We’ve received numerous comments from suppliers and customers alike, who have commended the look and feel of the CGIs."
"We have been working closely with Image Foundry to produce brochures and other literature for a major radiator manufacturer and production is very smooth. It’s very much a joint partnership - once we’ve confirmed exactly what we need and the deadline, Image Foundry are great at producing CGIs precisely to the client’s specifications. I would recommend Image Foundry – they’re proud of what they produce and very skilled at what they do, so you know you’ll get a good end result."
"Anshul was great to work with. His team always pulled out the stops to get what we needed, they delivered on time and we were constantly happy with the final result. Because we sold a variety of different folding and sliding door models to outlets ranging from B&Q to online retailers, it would have been far too costly to photograph them all. Image Foundry’s CGI helped us service these clients on a day-to-day basis with images that generated sales. We found that Image Foundry’s added value came from their ability to help us bring new products to market quickly and model them individually to sell online. I’d definitely recommend them."
Image Foundry produces CGI for a wide range of product categories — kitchen appliances, bathroom fittings, bedroom furniture, doors and windows, fireplaces, mattresses, outdoor products, and consumer goods. Clients include Breville, Ideal Standard, JELD-WEN, Austroflamm, Croydex, Aqualisa, and Layla Sleep. If a product can be physically manufactured, it can be modelled and rendered in CGI.
For a single product in one configuration, photography can be quicker to set up. But as soon as you’re producing multiple colourways, configurations, or formats, CGI becomes faster and more cost-effective — because the 3D model is built once and every output comes from it. Image Foundry’s clients typically find CGI reaches the cost crossover point at three or more variants. Beyond that, CGI delivers more imagery, more consistently, at a lower cost per image than photography at equivalent quality.
This is one of the core strengths of CGI at scale. Image Foundry builds a single 3D model of your product and produces every colourway, finish, and configuration from that model — no reshoots, no logistics, no inconsistency between variants. For brands with extensive ranges like JELD-WEN or Croydex, this approach means the full range can be covered with visual consistency that photography across multiple shoots can’t reliably deliver.
At Image Foundry’s level of production quality, the standard is imagery that is indistinguishable from photography. That means accurate material rendering — chrome, matte finishes, glass, fabric, wood grain — matched to your actual product specifications. Every project goes through a moodboard stage before rendering begins, so you can see the proposed lighting, composition, and styling before any 3D work is committed to.
Image Foundry produces the full range of product imagery formats from a single 3D model: lifestyle roomset CGI, cut-out product shots on white, pack shots, detail close-ups, and 360° views. Assets are produced in the specifications needed for print brochures, e-commerce galleries, digital advertising, and social media — so one brief, one model, one production process covers every channel your marketing needs.
Yes. Products like fireplaces, glazed bathroom fittings, and architectural doors and windows present specific rendering challenges — flame effects, glass refraction, hardware reflection, material grain. Image Foundry has produced CGI for Austroflamm luxury fireplaces, JELD-WEN doors and windows, and Geberit and Ideal Standard bathroom products. Technical complexity is a normal part of the work, not an edge case.
Accuracy starts with the moodboard stage. Before rendering begins, Image Foundry presents a visual direction — scene, lighting, materials, composition — for your approval. This is built from your product specifications, CAD or 3D files, materials references, and brand guidelines. The moodboard allows the team to align on direction before any significant rendering time is invested, which prevents costly revisions at the final stage.
The starting point is your product specifications — CAD files, technical drawings, or 3D files where you have them. If you don’t have 3D files, Image Foundry builds the model from technical drawings and reference photography or physical samples. Materials specifications and finish references are essential for accuracy. A brief covering campaign objective, intended channels, and target audience helps the team shape the imagery around what your customers respond to, not just what the product looks like.
Turnaround depends on the number of products, variants, and output formats required. Image Foundry can produce individual product CGI collections within a few weeks, and has a structured production process for larger catalogue projects that keeps multiple products moving in parallel. Share your launch date and the scope of what you need — the team will work back to a realistic schedule from there.
Most CGI product studios lead with their technical capability or portfolio. Image Foundry leads with customer understanding. Before making any creative decisions, the team works to understand what your specific buyers respond to — which moments, which contexts, which visual cues build desire for your product category. That shapes everything from scene composition to lighting to lifestyle staging. The result is product imagery built to perform in your marketing, not just to accurately represent the product.
