We were commissioned by Canadian PR firm Lucent Strategies to produce a CGI animation to demonstrate to the public of Vancouver the impact of a new road infrastructure project being undertaken.
People near large scale civil engineering projects that inevitably cause disruption need reassurance that things will get better when it’s over. We provided that reassurance showing traffic flow improvements, and the benefits and new infrastructure that will follow, using not only standard CGI techniques, but also including satellite images. The 3D CGI animation initially illustrates the convoluted traffic flow under the current circumstances before the sequence progresses to show the proposed traffic flow. The animation then illustrates some of the structural change required in order to achieve this, followed by illustrating some of the building techniques that will be employed on site.