/* ─── Page sections — if.css handles typography, bringing-people-to-life.css handles nav/footer ─── */

:root {
  --px: clamp(48px, 6vw, 112px);
  --pink:        #a60064;
  --blue:        #006680;
  --yellow:      #ecaa00;
  --off-white:   #F6F6F6;
  --light-grey:  #DBDBDB;
  --mid-grey:    #B7B7B7;
  --near-black:  #212529;
}

.outline-pink  { -webkit-text-stroke: 2px var(--pink);  -webkit-text-fill-color: transparent; }
.outline-blue  { -webkit-text-stroke: 2px var(--blue);  -webkit-text-fill-color: transparent; }

/* ── HERO ── */
.hero { position: relative; min-height: 100vh; display: flex; flex-direction: column; justify-content: flex-end; overflow: hidden; background: #000; }
.hero-bg { position: absolute; inset: 0; background-size: cover; background-position: center; }
.hero-content { position: relative; z-index: 3; padding: 0 var(--px) clamp(72px, 10vw, 120px); max-width: 1200px; }
.hero-eyebrow { font-size: 13px; font-weight: 700; letter-spacing: .28em; text-transform: uppercase; color: var(--yellow); margin-bottom: 28px; display: inline-flex; align-items: center; gap: 12px; }
.hero-eyebrow::before { display: none; }
.hero-h1 { font-size: clamp(64px, 10vw, 160px); font-weight: 800; letter-spacing: -0.03em; line-height: 0.88; color: #fff; margin-bottom: 36px; }
.hero-sub { font-size: 20px; font-weight: 400; color: rgba(255,255,255,0.85); max-width: 580px; line-height: 26px; letter-spacing: -0.015em; border-left: 3px solid var(--pink); padding-left: 20px; }
.hero-cta { margin-top: 44px; display: flex; gap: 16px; flex-wrap: wrap; align-items: center; }
.hero-btn-primary {
  display: inline-block; padding: 1rem 7rem 1rem 1rem; background: var(--pink); color: #fff !important;
  font-size: 22px; font-weight: 500; letter-spacing: -0.015em; text-transform: uppercase;
  text-decoration: none !important; position: relative; transition: all 800ms ease;
}
.hero-btn-primary::after { content: ""; position: absolute; top: 50%; right: 28px; height: 1px; width: 60px; background: #fff; }
.hero-btn-primary:hover { background: #2A657D; }
.hero-btn-outline {
  display: inline-block; padding: 1rem 7rem 1rem 1rem; background: rgba(255,255,255,.1); color: #fff !important;
  font-size: 22px; font-weight: 500; letter-spacing: -0.015em; text-transform: uppercase;
  text-decoration: none !important; border: 1px solid rgba(255,255,255,0.4); position: relative; transition: all 800ms ease;
}
.hero-btn-outline::after { content: ""; position: absolute; top: 50%; right: 28px; height: 1px; width: 60px; background: #fff; }
.hero-btn-outline:hover { background: rgba(255,255,255,.2); }
.hero-chevron { position: absolute; bottom: 40px; left: 50%; transform: translateX(-50%); z-index: 3; font-size: 28px; color: rgba(255,255,255,0.6); animation: bounce 2s ease-in-out infinite; cursor: pointer; text-decoration: none !important; transition: color 0.2s; }
.hero-chevron:hover { color: #fff; }
@keyframes bounce {
  0%,100% { transform: translateX(-50%) translateY(0); }
  50%      { transform: translateX(-50%) translateY(10px); }
}

/* ── TRUST STRIP ── */
.trust-strip { background: var(--off-white); border-bottom: 1px solid var(--light-grey); padding: clamp(32px, 4vw, 48px) var(--px); }
.trust-heading { font-size: 12px; font-weight: 700; letter-spacing: 0.26em; text-transform: uppercase; color: var(--mid-grey); text-align: center; margin-bottom: 28px; }
.trust-heading strong { color: var(--near-black); }
.trust-marquee { overflow: hidden; -webkit-mask-image: linear-gradient(to right, transparent 0%, black 12%, black 88%, transparent 100%); mask-image: linear-gradient(to right, transparent 0%, black 12%, black 88%, transparent 100%); }
.trust-track { display: flex; align-items: center; animation: trust-scroll 28s linear infinite; width: max-content; }
.trust-strip:hover .trust-track { animation-play-state: paused; }
@keyframes trust-scroll { from { transform: translateX(0); } to { transform: translateX(-50%); } }
.trust-logo { display: flex; align-items: center; justify-content: center; padding: 0 40px; height: 48px; flex-shrink: 0; border-right: 1px solid var(--light-grey); }
.trust-logo:last-child { border-right: none; }
.trust-logo img { max-height: 32px; max-width: 110px; width: auto; object-fit: contain; filter: brightness(0); }

/* ── WHY SECTION ── */
.why-section { background: #fff; padding: clamp(64px, 8vw, 100px) var(--px); border-bottom: 1px solid var(--light-grey); }
.why-eyebrow { font-size: 13px; font-weight: 700; letter-spacing: .28em; text-transform: uppercase; color: var(--blue); text-align: center; margin-bottom: 20px; display: block; }
.why-heading { font-size: clamp(36px, 4.5vw, 64px); font-weight: 800; text-transform: uppercase; line-height: 0.92; letter-spacing: -1.35px; color: #000; text-align: center; margin-bottom: clamp(40px, 5vw, 64px); }
.why-heading span { -webkit-text-stroke: 2px #000; -webkit-text-fill-color: transparent; }
.why-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 3px; background: var(--light-grey); border: 3px solid var(--light-grey); }
.why-card { background: #fff; border-top: 4px solid transparent; padding: clamp(28px, 3vw, 40px) clamp(24px, 3vw, 40px); transition: border-color 0.25s, background 0.25s; }
.why-card:nth-child(1) { border-top-color: var(--pink); }
.why-card:nth-child(2) { border-top-color: var(--blue); }
.why-card:nth-child(3) { border-top-color: var(--yellow); }
.why-card:nth-child(4) { border-top-color: var(--near-black); }
.why-card:hover { background: var(--off-white); }
.why-card-title { font-size: clamp(20px, 2vw, 26px); font-weight: 800; letter-spacing: -0.015em; text-transform: uppercase; line-height: 1.1; color: #000; margin-bottom: 14px; }
.why-card-body { font-size: 18px; line-height: 22px; letter-spacing: -0.015em; color: #555; }

/* ── INTRO STRIP ── */
.intro-strip { display: grid; grid-template-columns: 3fr 2fr; min-height: 420px; }
.intro-left { background: #fff; padding: clamp(56px, 7vw, 96px) var(--px); display: flex; flex-direction: column; justify-content: center; border-right: 4px solid var(--yellow); }
.intro-label { font-size: 13px; font-weight: 700; letter-spacing: .28em; text-transform: uppercase; color: var(--pink); margin-bottom: 24px; display: block; }
.intro-heading { font-size: clamp(52px, 6vw, 88px); font-weight: 800; letter-spacing: -1.35px; text-transform: uppercase; line-height: 0.9; color: var(--yellow); }
.intro-heading span { -webkit-text-stroke: 2px #fff; -webkit-text-fill-color: transparent; }
.intro-right { background: #fff; padding: clamp(56px, 7vw, 96px) var(--px); display: flex; flex-direction: column; justify-content: center; gap: 28px; border-top: 1px solid var(--light-grey); border-bottom: 1px solid var(--light-grey); }
.intro-text { font-size: 18px; font-weight: 400; line-height: 22px; letter-spacing: -0.015em; color: var(--near-black); }
.intro-text strong { font-weight: 700; color: #000; }
.intro-divider { width: 48px; height: 4px; background: var(--pink); }

/* ── METHODS HEADER ── */
.methods-header { padding: clamp(48px, 6vw, 80px) var(--px) clamp(20px, 2vw, 32px); display: flex; align-items: flex-end; justify-content: space-between; border-bottom: 1px solid var(--light-grey); }
.methods-h2 { font-size: clamp(46px, 6vw, 90px); font-weight: 800; letter-spacing: -1.35px; text-transform: uppercase; line-height: 0.9; }
.methods-count { font-size: 13px; font-weight: 700; letter-spacing: .28em; text-transform: uppercase; color: var(--mid-grey); padding-bottom: 8px; }

/* ── METHOD ROW ── */
.method-row { display: grid; grid-template-columns: 64px 1fr 1fr; border-bottom: 1px solid var(--light-grey); min-height: 520px; }
.method-row.flip { grid-template-columns: 1fr 1fr 64px; }
.method-num { background: var(--off-white); display: flex; align-items: center; justify-content: center; font-size: 11px; font-weight: 700; letter-spacing: 0.22em; text-transform: uppercase; color: var(--mid-grey); writing-mode: vertical-rl; transform: rotate(180deg); border-right: 1px solid var(--light-grey); }
.method-row.flip .method-num { transform: rotate(0deg); border-right: none; border-left: 1px solid var(--light-grey); }
.method-body-wrap { padding: 48px; display: flex; flex-direction: column; justify-content: center; }
.method-tag { display: inline-block; margin-bottom: 24px; width: fit-content; font-size: 11px; font-weight: 700; letter-spacing: 0.22em; text-transform: uppercase; color: #fff; background: var(--blue); padding: 5px 14px; }
.method-tag.dark { background: var(--near-black); }
.method-title { font-size: clamp(36px, 4vw, 60px); font-weight: 800; letter-spacing: 0.005em; text-transform: uppercase; line-height: 0.95; margin-bottom: 10px; }
.method-subtitle { font-size: 13px; font-weight: 700; letter-spacing: .28em; color: var(--blue); text-transform: uppercase; margin-bottom: 24px; }
.method-desc { font-size: 18px; font-weight: 400; line-height: 22px; letter-spacing: -0.015em; color: var(--near-black); max-width: 420px; }
.method-pills { display: flex; gap: 10px; margin-top: 28px; flex-wrap: wrap; }
.pill { font-size: 11px; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; padding: 6px 14px; border: 1.5px solid var(--light-grey); color: var(--near-black); }
.pill.pos { border-color: var(--blue); color: var(--blue); }
.pill.neg { border-color: var(--pink); color: var(--pink); }
.pill.mid { border-color: var(--yellow); color: #8a6200; background: rgba(236,170,0,0.08); }
.method-image { position: relative; overflow: hidden; border-left: 1px solid var(--light-grey); }
.method-row.flip .method-image { border-left: none; border-right: 1px solid var(--light-grey); }
.method-image img { width: 100%; height: 100%; object-fit: cover; display: block; transition: transform 0.8s ease; }
.method-row:hover .method-image img { transform: scale(1.04); }

/* ── FEATURED HYBRID ── */
.method-featured { background: #000; display: grid; grid-template-columns: 64px 1fr 1fr; min-height: 600px; border-bottom: 1px solid #2a2a2a; border-top: 3px solid var(--pink); }
.mf-num { display: flex; align-items: center; justify-content: center; font-size: 13px; font-weight: 700; letter-spacing: 0.15em; text-transform: uppercase; color: #555; writing-mode: vertical-rl; transform: rotate(180deg); border-right: 1px solid #2a2a2a; }
.mf-body { padding: 56px 52px; display: flex; flex-direction: column; justify-content: center; }
.mf-rec { display: inline-flex; align-items: center; gap: 8px; margin-bottom: 28px; width: fit-content; font-size: 11px; font-weight: 700; letter-spacing: 0.22em; text-transform: uppercase; color: var(--yellow); border: 1.5px solid var(--yellow); padding: 7px 18px; }
.mf-title { font-size: clamp(42px, 4.5vw, 72px); font-weight: 800; letter-spacing: 0.005em; text-transform: uppercase; line-height: 0.92; color: #fff; margin-bottom: 16px; }
.mf-subtitle { font-size: 13px; font-weight: 700; letter-spacing: .28em; color: var(--yellow); text-transform: uppercase; margin-bottom: 24px; padding-bottom: 24px; border-bottom: 1px solid rgba(255,255,255,.08); }
.mf-desc { font-size: clamp(20px, 2.1vw, 26px); font-weight: 400; line-height: 1.5; letter-spacing: -0.015em; color: #fff; max-width: 480px; }
.mf-desc strong { color: var(--yellow); font-weight: 700; }
.mf-steps { margin-top: 40px; border-top: 1px solid rgba(255,255,255,.08); }
.mf-step { display: grid; grid-template-columns: 80px 1fr; gap: 16px; padding: 20px 0; border-bottom: 1px solid rgba(255,255,255,.08); }
.mf-step-n { font-size: 13px; font-weight: 700; letter-spacing: .28em; text-transform: uppercase; color: var(--yellow); padding-top: 3px; }
.mf-step-t { font-size: 20px; font-weight: 400; line-height: 1.5; letter-spacing: -0.015em; color: #fff; }
.mf-step-t strong { color: #fff; font-weight: 700; }
.mf-image { position: relative; overflow: hidden; border-left: 1px solid #222; }
.mf-image img { width: 100%; height: 100%; object-fit: cover; display: block; transition: transform 0.8s ease; }
.method-featured:hover .mf-image img { transform: scale(1.04); }
.mf-pink { position: absolute; top: 0; right: 0; width: 48px; height: 48px; background: var(--pink); z-index: 2; }
.mf-caption { position: absolute; bottom: 20px; left: 20px; z-index: 2; font-size: 11px; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: #fff; background: var(--pink); padding: 6px 14px; }

/* ── METHODS 2×2 GRID ── */
.methods-grid { display: grid; grid-template-columns: 1fr 1fr; border-left: 1px solid var(--light-grey); border-top: 1px solid var(--light-grey); }
.method-card { border-right: 1px solid var(--light-grey); border-bottom: 1px solid var(--light-grey); display: flex; flex-direction: column; background: #fff; transition: background 0.2s; }
.method-card:hover { background: var(--off-white); }
.method-card-image { aspect-ratio: 16/9; overflow: hidden; position: relative; }
.method-card-image img { width: 100%; height: 100%; object-fit: cover; display: block; transition: transform 0.7s ease; }
.method-card:hover .method-card-image img { transform: scale(1.04); }
.method-card-body { padding: 28px 32px 32px; flex: 1; display: flex; flex-direction: column; }
.method-card-tag { display: inline-block; margin-bottom: 14px; width: fit-content; font-size: 11px; font-weight: 700; letter-spacing: 0.22em; text-transform: uppercase; color: #fff; background: #000; padding: 4px 12px; }
.method-card-tag.dark { background: #000; }
.method-card-tag.rec { background: #000; color: #fff; border: none; }
.method-card-title { font-size: clamp(24px, 2.2vw, 34px); font-weight: 800; letter-spacing: 0.005em; text-transform: uppercase; line-height: 0.95; color: #000; margin-bottom: 8px; }
.method-card-subtitle { font-size: 13px; font-weight: 700; letter-spacing: .28em; text-transform: uppercase; color: var(--blue); margin-bottom: 14px; }
.method-card-desc { font-size: 18px; font-weight: 400; line-height: 22px; letter-spacing: -0.015em; color: #555; flex: 1; }
.method-card-pills { display: flex; gap: 8px; margin-top: 20px; flex-wrap: wrap; }

/* ── AI DIVIDER ── */
.method-ai-intro { background: var(--yellow); padding: clamp(32px, 4vw, 48px) var(--px); display: flex; align-items: center; justify-content: space-between; gap: 24px; }
.method-ai-intro-eyebrow { font-size: 13px; font-weight: 700; letter-spacing: .28em; text-transform: uppercase; color: rgba(0,0,0,0.55); display: block; margin-bottom: 8px; }
.method-ai-intro-text { font-size: clamp(22px, 2.8vw, 38px); font-weight: 800; letter-spacing: -1.35px; text-transform: uppercase; line-height: 0.95; color: #000; }
.method-ai-intro-desc { font-size: 18px; font-weight: 400; letter-spacing: -0.015em; color: rgba(0,0,0,0.6); max-width: 360px; line-height: 22px; text-align: right; }

/* ── METHOD 05 AI ── */
.method-ai { background: #000; display: grid; grid-template-columns: 1fr 1fr; min-height: 620px; border-bottom: 1px solid #111; }
.method-ai-body { padding: 64px var(--px); display: flex; flex-direction: column; justify-content: center; border-right: 1px solid #222; }
.method-ai-badge { display: inline-block; margin-bottom: 28px; width: fit-content; font-size: 11px; font-weight: 700; letter-spacing: 0.22em; text-transform: uppercase; color: #000; background: var(--yellow); padding: 6px 16px; }
.method-ai-title { font-size: clamp(52px, 6.5vw, 100px); font-weight: 800; letter-spacing: -1.35px; text-transform: uppercase; line-height: 0.9; color: #fff; margin-bottom: 14px; }
.method-ai-subtitle { font-size: 13px; font-weight: 700; letter-spacing: .28em; color: var(--yellow); text-transform: uppercase; margin-bottom: 28px; }
.method-ai-desc { font-size: 18px; font-weight: 400; line-height: 22px; letter-spacing: -0.015em; color: rgba(255,255,255,0.72); max-width: 480px; margin-bottom: 36px; }
.method-ai-pills { display: flex; gap: 10px; flex-wrap: wrap; }
.method-ai-pill { font-size: 11px; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; padding: 8px 18px; border: 1.5px solid rgba(255,255,255,0.2); color: rgba(255,255,255,0.5); }
.method-ai-pill.pos { border-color: var(--yellow); color: var(--yellow); }
.method-ai-pill.mid { border-color: rgba(255,255,255,0.3); color: rgba(255,255,255,0.5); }
.method-ai-image { position: relative; overflow: hidden; }
.method-ai-image img { width: 100%; height: 100%; object-fit: cover; display: block; transition: transform 0.8s ease; }
.method-ai:hover .method-ai-image img { transform: scale(1.04); }
.method-ai-num { position: absolute; top: 24px; right: 24px; z-index: 2; font-size: 13px; font-weight: 700; letter-spacing: .28em; text-transform: uppercase; color: rgba(255,255,255,0.4); }

/* ── GALLERY ── */
.section-gallery { background: #fff; padding: clamp(56px, 7vw, 96px) 0; border-top: 1px solid var(--light-grey); }
.gallery-head { display: flex; align-items: flex-end; justify-content: space-between; margin-bottom: 40px; padding: 0 var(--px); }
.gallery-h2 { font-size: clamp(40px, 5vw, 72px); font-weight: 800; letter-spacing: -1.35px; text-transform: uppercase; line-height: 0.9; }
.gallery-sub { font-size: 18px; font-weight: 400; letter-spacing: -0.015em; color: var(--near-black); max-width: 340px; line-height: 22px; text-align: right; }
.gallery-grid { display: grid; grid-template-columns: repeat(12, 1fr); grid-auto-rows: 320px; gap: 3px; background: var(--light-grey); }
.gallery-grid .gi:nth-child(1) { grid-column: span 5; }
.gallery-grid .gi:nth-child(2) { grid-column: span 4; }
.gallery-grid .gi:nth-child(3) { grid-column: span 3; }
.gallery-grid .gi:nth-child(4) { grid-column: span 3; }
.gallery-grid .gi:nth-child(5) { grid-column: span 5; }
.gallery-grid .gi:nth-child(6) { grid-column: span 4; }
.gi { overflow: hidden; position: relative; }
.gi img { width: 100%; height: 100%; object-fit: cover; display: block; transition: transform 0.7s ease; }
.gi:hover img { transform: scale(1.06); }
.gi-tag { position: absolute; bottom: 0; left: 0; right: 0; background: #000; color: #fff; font-size: 11px; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; padding: 10px 14px; transform: translateY(100%); transition: transform 0.3s ease; }
.gi:hover .gi-tag { transform: translateY(0); }
.gi-yellow { background: var(--yellow); cursor: default; }
.gi-yellow:hover img { transform: none; }
.gi-yellow-inner { position: absolute; inset: 0; display: flex; flex-direction: column; justify-content: center; padding: 32px 28px; }
.gi-yellow-eyebrow { font-size: 13px; font-weight: 700; letter-spacing: .28em; text-transform: uppercase; color: rgba(0,0,0,0.5); margin-bottom: 14px; display: block; }
.gi-yellow-headline { font-size: clamp(22px, 2.2vw, 32px); font-weight: 800; letter-spacing: -1.35px; text-transform: uppercase; line-height: 0.95; color: #000; margin-bottom: 16px; }
.gi-yellow-body { font-size: 18px; font-weight: 400; line-height: 22px; letter-spacing: -0.015em; color: rgba(0,0,0,0.65); }

/* ── DEMOGRAPHIC ── */
.section-demographic { background: #000; display: grid; grid-template-columns: 1fr 1fr; border-top: 4px solid var(--yellow); }
.demo-left { padding: clamp(56px, 7vw, 96px) var(--px); display: flex; flex-direction: column; justify-content: center; border-right: 1px solid rgba(255,255,255,0.08); }
.demo-eyebrow { font-size: 13px; font-weight: 700; letter-spacing: .28em; text-transform: uppercase; color: var(--yellow); margin-bottom: 20px; display: block; }
.demo-headline { font-size: clamp(36px, 4.5vw, 68px); font-weight: 800; letter-spacing: -1.35px; text-transform: uppercase; line-height: 0.92; color: #fff; margin-bottom: 28px; }
.demo-headline span { -webkit-text-stroke: 2px #fff; -webkit-text-fill-color: transparent; }
.demo-body { font-size: 18px; font-weight: 400; line-height: 22px; letter-spacing: -0.015em; color: rgba(255,255,255,0.65); max-width: 480px; margin-bottom: 40px; }
.demo-stat { display: inline-flex; align-items: center; gap: 16px; border: 1px solid rgba(255,255,255,0.15); padding: 18px 28px; }
.demo-stat-num { font-size: clamp(36px, 3.5vw, 52px); font-weight: 800; letter-spacing: -1.35px; color: var(--yellow); line-height: 1; }
.demo-stat-label { font-size: 13px; font-weight: 700; letter-spacing: .28em; text-transform: uppercase; color: rgba(255,255,255,0.5); line-height: 1.3; }
.demo-right { padding: clamp(56px, 7vw, 96px) var(--px); display: flex; flex-direction: column; justify-content: center; }
.demo-capability { padding: 28px 0; border-bottom: 1px solid rgba(255,255,255,0.08); display: grid; grid-template-columns: 48px 1fr; gap: 20px; align-items: start; }
.demo-capability:first-child { border-top: 1px solid rgba(255,255,255,0.08); }
.demo-cap-num { font-size: 13px; font-weight: 700; letter-spacing: .28em; text-transform: uppercase; color: var(--yellow); padding-top: 4px; }
.demo-cap-title { font-size: 22px; font-weight: 800; letter-spacing: -0.015em; text-transform: uppercase; color: #fff; margin-bottom: 8px; line-height: 1; }
.demo-cap-body { font-size: 18px; font-weight: 400; line-height: 22px; letter-spacing: -0.015em; color: rgba(255,255,255,0.5); }

/* ── TAKEAWAYS ── */
.section-takeaways { padding: clamp(64px, 8vw, 100px) var(--px); border-top: 1px solid var(--light-grey); }
.takeaways-hdr { margin-bottom: clamp(40px, 5vw, 64px); }
.section-eyebrow { font-size: 13px; font-weight: 700; letter-spacing: .28em; text-transform: uppercase; color: var(--pink); margin-bottom: 20px; display: inline-flex; align-items: center; gap: 12px; }
.section-eyebrow::before { display: none; }
.section-h2 { font-size: clamp(46px, 5.5vw, 80px); font-weight: 800; letter-spacing: -1.35px; text-transform: uppercase; line-height: 0.9; }
.takeaways-grid { display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid var(--light-grey); }
.takeaway-card { padding: clamp(28px, 3vw, 44px) clamp(20px, 2.5vw, 36px); border-right: 1px solid var(--light-grey); border-bottom: 1px solid var(--light-grey); position: relative; }
.takeaway-card::before { content: ''; position: absolute; top: 0; left: 0; right: 0; height: 4px; background: var(--light-grey); transition: background 0.3s; }
.takeaway-card:nth-child(1)::before { background: var(--pink); }
.takeaway-card:nth-child(2)::before { background: var(--blue); }
.takeaway-card:nth-child(3)::before { background: var(--yellow); }
.takeaway-card:nth-child(4)::before { background: var(--near-black); }
.takeaway-card:last-child { border-right: none; }
.ta-icon { width: 48px !important; height: 48px !important; max-width: 48px !important; margin-bottom: 20px; display: block; flex-shrink: 0; }
.ta-num { font-size: 13px; font-weight: 700; letter-spacing: .28em; text-transform: uppercase; color: var(--mid-grey); margin-bottom: 16px; display: block; }
.ta-title { font-size: clamp(20px, 1.8vw, 26px); font-weight: 800; letter-spacing: -0.015em; text-transform: uppercase; line-height: 1.05; margin-bottom: 16px; }
.ta-body { font-size: 18px; font-weight: 400; line-height: 22px; letter-spacing: -0.015em; color: var(--near-black); }
.ta-body strong { font-weight: 700; color: #000; }

/* ── CTA / FORM ── */
.section-cta { display: grid; grid-template-columns: 1fr 1fr; min-height: 640px; }
.cta-text { background: var(--pink); padding: clamp(64px, 8vw, 100px) var(--px); display: flex; flex-direction: column; align-items: flex-start; justify-content: center; }
.cta-image { position: relative; overflow: hidden; }
.cta-image img { width: 100%; height: 100%; object-fit: cover; display: block; transition: transform 0.6s ease; }
.cta-image:hover img { transform: scale(1.04); }
.cta-eyebrow { font-size: 13px; font-weight: 700; letter-spacing: .28em; text-transform: uppercase; color: rgba(255,255,255,0.7); margin-bottom: 20px; display: inline-flex; align-items: center; gap: 10px; }
.cta-eyebrow::before { display: none; }
.cta-h2 { font-size: clamp(44px, 5.5vw, 84px); font-weight: 800; letter-spacing: -1.35px; text-transform: uppercase; line-height: 0.9; color: #fff; margin-bottom: 28px; }
.cta-sub { font-size: 18px; font-weight: 400; letter-spacing: -0.015em; color: rgba(255,255,255,0.75); max-width: 440px; line-height: 22px; margin-bottom: 44px; }
.cta-btn {
  display: inline-block; padding: 1rem 7rem 1rem 1rem; background: #fff; color: var(--pink) !important;
  font-size: 22px; font-weight: 500; letter-spacing: -0.015em; text-transform: uppercase;
  text-decoration: none !important; position: relative; transition: all 800ms ease; border: 1px solid #fff;
}
.cta-btn::after { content: ""; position: absolute; top: 50%; right: 28px; height: 1px; width: 60px; background: var(--pink); }
.cta-btn:hover { background: transparent; color: #fff !important; }
.cta-btn:hover::after { background: #fff; }
.contact-form { display: flex; flex-direction: column; gap: 22px; width: 100%; max-width: 480px; }
.form-field { display: flex; flex-direction: column; gap: 8px; }
.form-label { font-size: 11px; font-weight: 700; letter-spacing: .28em; text-transform: uppercase; color: rgba(255,255,255,0.65); }
.form-input, .form-select { font-size: 18px; font-weight: 400; letter-spacing: -0.015em; color: #fff; background: transparent; border: none; border-bottom: 1px solid rgba(255,255,255,0.3); padding: 10px 0; outline: none; width: 100%; transition: border-color 0.2s; -webkit-appearance: none; appearance: none; }
.form-input::placeholder { color: rgba(255,255,255,0.3); }
.form-input:focus, .form-select:focus { border-bottom-color: #fff; }
.form-select { cursor: pointer; }
.form-select option { background: var(--pink); color: #fff; }
.form-select-wrap { position: relative; }
.form-select-wrap::after { content: '↓'; position: absolute; right: 0; top: 50%; transform: translateY(-50%); pointer-events: none; font-size: 14px; color: rgba(255,255,255,0.45); }
.form-submit {
  display: inline-block; padding: 1rem 7rem 1rem 1rem; background: #fff; color: var(--pink) !important;
  font-size: 22px; font-weight: 500; letter-spacing: -0.015em; text-transform: uppercase;
  text-decoration: none !important; position: relative; transition: all 800ms ease; border: 1px solid #fff; cursor: pointer;
}
.form-submit::after { content: ""; position: absolute; top: 50%; right: 28px; height: 1px; width: 60px; background: var(--pink); }
.form-submit:hover { background: transparent; color: #fff !important; }
.form-submit:hover::after { background: #fff; }
.form-success { display: none; font-size: 18px; font-weight: 700; letter-spacing: -0.015em; text-transform: uppercase; color: #fff; padding: 20px 0; }

/* ── RESPONSIVE ── */

/* ≥1200px — large desktop */
@media (min-width: 1600px) {
  :root { --px: clamp(80px, 8vw, 140px); }
}

/* ≤1199px — laptop */
@media (max-width: 1199px) {
  :root { --px: clamp(32px, 4vw, 64px); }
  .why-grid { grid-template-columns: 1fr 1fr; }
  .hero-h1 { font-size: clamp(56px, 8vw, 120px); }
}

/* ≤991px — tablet landscape */
@media (max-width: 991px) {
  :root { --px: clamp(24px, 3vw, 48px); }
  .hero-content { padding: 0 var(--px) clamp(60px, 8vw, 100px); }
  .hero-cta { flex-direction: column; align-items: flex-start; gap: 12px; }
  .hero-btn-primary, .hero-btn-outline { padding-right: 5rem; }
  .hero-btn-primary::after, .hero-btn-outline::after { width: 40px; right: 20px; }
  .why-grid { grid-template-columns: 1fr 1fr; gap: 3px; }
  .intro-strip { grid-template-columns: 1fr; }
  .intro-left { border-right: none; border-bottom: 4px solid var(--pink); }
  .intro-right { border-top: none; }
  .methods-header { flex-direction: column; align-items: flex-start; gap: 12px; }
  .method-row, .method-row.flip, .method-featured, .method-ai { grid-template-columns: 1fr; min-height: auto; }
  .method-num, .mf-num { display: none; }
  .method-image, .mf-image { aspect-ratio: 16/9; border: none !important; order: -1; }
  .method-body-wrap, .mf-body { padding: 40px var(--px); }
  .mf-body { padding: 40px var(--px); }
  .methods-grid { grid-template-columns: 1fr 1fr; border-left: none; }
  .method-ai-body { padding: 40px var(--px); border-right: none; border-bottom: 1px solid #222; }
  .method-ai-image { aspect-ratio: 16/9; }
  .method-ai-intro { flex-direction: column; align-items: flex-start; gap: 12px; }
  .method-ai-intro-desc { text-align: left; max-width: 100%; }
  .section-gallery { padding-left: 0; padding-right: 0; }
  .gallery-head { flex-direction: column; align-items: flex-start; gap: 16px; }
  .gallery-sub { text-align: left; max-width: 100%; }
  .gallery-grid { grid-template-columns: 1fr 1fr; grid-auto-rows: 260px; gap: 3px; background: transparent; }
  .gallery-grid .gi:nth-child(n) { grid-column: span 1; }
  .takeaways-grid { grid-template-columns: 1fr 1fr; }
  .section-demographic { grid-template-columns: 1fr; }
  .demo-left { border-right: none; border-bottom: 1px solid rgba(255,255,255,0.08); }
  .demo-stat { flex-wrap: wrap; }
  .section-cta { grid-template-columns: 1fr; }
  .cta-image { aspect-ratio: 16/9; order: -1; }
  .contact-form { max-width: 100%; }
  .cta-btn { padding-right: 5rem; }
  .cta-btn::after { width: 40px; right: 20px; }
  .form-submit { padding-right: 5rem; }
  .form-submit::after { width: 40px; right: 20px; }
}

/* ≤767px — tablet portrait / large phone */
@media (max-width: 767px) {
  :root { --px: 24px; }
  .hero { min-height: 100svh; }
  .hero-content { padding: 0 var(--px) 56px; }
  .hero-h1 { font-size: clamp(44px, 11vw, 80px); margin-bottom: 24px; }
  .hero-sub { font-size: 17px; line-height: 24px; }
  .why-heading { font-size: clamp(28px, 7vw, 48px); }
  .intro-heading { font-size: clamp(38px, 8vw, 64px); }
  .methods-h2 { font-size: clamp(36px, 8vw, 64px); }
  .methods-grid { grid-template-columns: 1fr; }
  .method-title { font-size: clamp(28px, 6vw, 48px); }
  .mf-title { font-size: clamp(28px, 6vw, 48px); }
  .method-ai-title { font-size: clamp(38px, 9vw, 72px); }
  .gallery-h2 { font-size: clamp(32px, 7vw, 56px); }
  .demo-headline { font-size: clamp(28px, 7vw, 52px); }
  .cta-h2 { font-size: clamp(32px, 7vw, 56px); }
  .section-h2 { font-size: clamp(32px, 7vw, 56px); }
  .takeaways-grid { grid-template-columns: 1fr 1fr; }
  .section-takeaways { padding: 56px var(--px); }
  .section-demographic { padding: 0; }
  .demo-left, .demo-right { padding: 48px var(--px); }
  .trust-strip { padding: 28px var(--px); }
  .trust-logo { padding: 0 24px; }
}

/* ≤559px — mobile */
@media (max-width: 559px) {
  :root { --px: 20px; }
  .hero-eyebrow { font-size: 11px; }
  .hero-h1 { font-size: clamp(38px, 12vw, 64px); }
  .hero-btn-primary, .hero-btn-outline { width: 100%; padding: 1rem 1rem; text-align: center; }
  .hero-btn-primary::after, .hero-btn-outline::after { display: none; }
  .why-grid { grid-template-columns: 1fr; }
  .why-heading { text-align: left; }
  .why-eyebrow { text-align: left; }
  .method-body-wrap, .mf-body { padding: 28px var(--px); }
  .method-card-body { padding: 20px var(--px) 28px; }
  .method-card-title { font-size: clamp(20px, 5vw, 28px); }
  .method-ai-body { padding: 28px var(--px); }
  .methods-header { padding: 40px var(--px) 20px; }
  .gallery-head { padding: 0 var(--px); margin-bottom: 24px; }
  .gallery-grid { grid-template-columns: 1fr; grid-auto-rows: 240px; }
  .takeaways-grid { grid-template-columns: 1fr; }
  .takeaway-card { border-right: none; }
  .cta-text { padding: 48px var(--px); }
  .cta-btn, .form-submit { width: 100%; padding: 1rem; text-align: center; }
  .cta-btn::after, .form-submit::after { display: none; }
  .method-pills { gap: 6px; }
  .pill { font-size: 10px; padding: 5px 10px; }
  .trust-strip { padding: 24px var(--px); }
  .trust-logo { padding: 0 16px; }
  .trust-logo img { max-height: 24px; max-width: 80px; }
  .section-gallery { padding: 40px 0; }
  .section-takeaways { padding: 48px var(--px); }
  .takeaway-card { padding: 24px 20px; }
  .intro-strip { padding: 0; }
  .intro-left, .intro-right { padding: 40px var(--px); }
  .demo-left, .demo-right { padding: 40px var(--px); }
  .demo-stat { padding: 14px 20px; }
}

/* Gap between the two image pairs */
.pair + .pair { margin-top: clamp(32px, 4vw, 48px); }

/* ≤399px — small phone */
@media (max-width: 399px) {
  :root { --px: 16px; }
  .hero-content { padding: 0 var(--px) 48px; }
  .hero-chevron { display: none; }
  .hero-h1 { font-size: clamp(34px, 13vw, 52px); }
  .gallery-grid { grid-auto-rows: 200px; }
  .takeaway-card { padding: 20px 16px; }
  .mf-body { padding: 24px var(--px); }
  .method-body-wrap { padding: 24px var(--px); }
}