The mood board is something we have found to be of vital importance to the majority of our images, in fact it has been a staple in the production of our interior shots over the last 3 years. It’s easy to get carried away, concentrating on the specific details of a product in the briefing process. Now, don’t get us wrong, the more the detail, the better but the smaller details such as the fabric of a throw cushion or the feet of a coffee table quite often come under scrutiny in early revisions, and quite rightly but a simple mood board can provide a much clearer understanding across both teams.
Not only can this increase the quality of the CGI but decreases lead times, cutting down on the feedback process by up to 65%. We would much rather not waste your time playing pin the tail on the donkey with a blindfold on if we can help it, especially with professional stylists at our fingertips who are pros at they do.
“You know your company, your products, your target audience and you’re able to brief in our designers far better than anyone else could. Our designers know current trends and what kind of image will reach your target audience better than anyone else. The combination makes for a winning image. “