This animated walkthrough works cohesively & complimentary to a pre-existing set of images, even further representing the developers future properties.
The 3D animated walkthrough was commissioned to allow the developer to sell off plan, marketing materials destined for the clients website. Originally, our client already owned CGI’s of each house type. The architectural visualisations were representative of the properties but didn’t capture the look and feel that our clients brand represents, or the homes that these would soon become.
Strata Homes wanted an identifiable and consistent style to run through not only the CGIs but the walk through too, communicating how these properties were much more than just bricks and mortar; the animated walk through played a big role in marketing the entire development.
We took the architectural visualisations and applied lighting filters and various post-production tricks which gave the CGI’s a new warmth & heart, making these homes a much more attractive prospect and most importantly, doing the Strata Homes brand justice.